Social Responsibility: Ethical Leadership.

rawpixel-659504-unsplashPhoto courtesy of Rawpixel on Unsplash.  

Like a master’s game of chess, ethical leadership requires an understanding of the rules, a winning strategy, a dedicated vision, and a willingness to make tough decisions to win.

Essentially, ethics relates to the principles of ‘right’ behavior and leadership is the art of influencing other people to achieve goals.  So, ethical leadership is a winning strategy that guides managers on how to influence people through a coherent set of philosophical social norms (

Why is this important as we say goodbye to 2018 and cross the threshold of 2019?  Because scandals abound.  Historically significant scandals include Watergate, Enron, Lehman Brothers, more recently, Nissan and closer to home, Petrojam.  But these problems are only an indication that something deeper is amiss.  Wise and ethical leadership would have opted for a solution at the first signs of trouble.

Consider for a moment a good company with strong management but limited organic growth. Its main product lines, generating 80 percent of revenues, were mature, low-gross-margin segments.  Cost-cutting initiatives resulted in diminishing returns.  At around $5 billion in annual revenues, the path to future growth was uncertain. Recognizing that the company was losing value and its management team growing increasingly frustrated, a leader emerged.

Here’s the VF Corporation’s winning strategy:

  1. A Strong Commitment to Value Creation as the Company’s Focus.
  2. Relentless Cost Management. 
  3. A Major Transformation of the Portfolio.
  4. The Creation of a High-Performance Culture.

 The result was growth in revenues from $7 billion in 2008 to more than $11 billion in 2013 (with future projections of over $17 billion by 2017).  Profitability significantly improved generating a gross margin of 48 percent at mid-2014. And the stock valuation?  It quadrupled from $15 per share in 2005 to more than $65 per share by September 2014, while paying about 2 percent a year in dividends. For a decade, the company has ranked in the top quintile of the S&P 500 for total shareholder return (FæsteHemerlingKeenan, & Reeves, 2014).


Photos courtesy of Mathias Jensen, Rob Walsh and Ethan Weil of Unsplash.

Research from a qualitative study published by Plinio, Young and Lavery (2010) suggested demonstrated that the lack of ethical leadership and poor ethical behavior ranks as one of the greatest problems facing modern organizations.  

So, what do you do when you do not have an ethical leader to guide you through the challenges?  Become an ethical leader yourself!

 Recognize that every situation is the “right” situation and make the best move on the chess board.  Industry experts, Patricia Pinnell and Shirley Eagan from West Virginia University Extension, recommend that you ask yourself the following questions for deciding on an ethical course of action:

  1. The child on your shoulder. Are you OK for doing the action, even if your children are watching?
  2. The front paper story. Would you feel OK if the action/behavior became the front-page story in your local newspaper?
  3. The golden rule. Are you comfortable for being on the receiving end of this action or decisions?
  4. The rule of universality. Would it be OK if everyone in the world would behave or act that way? (  

 If you start 2019 here, then you are well on your way to investing in trust and  good relationships.  Consider yourself among Robert Greenleaf’s army of servant leaders, as “Service to followers is the primary responsibility of leaders and the essence of ethical leadership” (Greenleaf, 1977).

On the threshold of a brand new year, I wish you the very best in ethical leadership and service that will launch 2019 as the most spectacular year of your life to date.   Take the first step by reading The Courage to be Free and more at and .


 Photo courtesy of Ross Findon and Riccardo Annandale on Unsplash. 

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